If you have any questions regarding this statement, you should first contact our privacy group by email, privacy@nowcards.com or you can send inquiries via postal mail to: Focalex, Inc. 1163 Walnut St. Newton, MA 02461 This privacy policy covers both Focalex, Inc. as well as its subsidiary, NowCards, with reference to usage of the NowCards site nowcards.com (the "Site"). As such, the policy stated here applies to use of data collected through the Site by both Focalex, Inc. and NowCards (both of which are hereafter referenced as "NowCards"). All usage in this document of "we", "us", and "our" shall reference NowCards, while "you" and "your" shall reference the user of the NowCards site. NowCards may edit this privacy policy from time to time. When we make any substantial changes to use of Personally Identifiable Information, we will notify you by posting a notice on our privacy policy or on the Site, and we will provide an opportunity for you to opt-out of any further use of your Personally Identifiable Information. NowCards has created this privacy statement in order to demonstrate our firm commitment to privacy. The following discloses our information gathering and dissemination practices for the Site. NowCards allow users to sign up for third party email lists when they send a NowCard, pickup a NowCard, or sign up for a NowCards webmaster account. The offers we run are usually Focalex, Inc. email lists, which are double opt-in. This means that you must reply to a confirmation message for your subscription to be active, further protecting you from unwanted spam. However, from time to time we may offer third party lists, who have privacy policies that are not under our control. Inquiries regarding their privacy policies should be directed to their particular sites. NowCards uses cookies for a variety of purposes. Cookies are a piece of data stored in the browser's memory, and may or may not be written to the surfer's hard drive when the browser is closed. This allows us to customize what is displayed for the surfer across sessions, as well as enable tracking of user actions and profiling. Information stored in cookies may be added to our databases, or used as a means to identify a user. While a user can use NowCards sites without cookies turned on, displays will not be customized, and in some cases, the site may not work at all. You must use cookies to login to the webmaster area of NowCards. Turning off cookies also limits the ability, or in some cases precludes the ability, to participate in various NowCards contests and giveaways. Some of the advertisers who use our site (both on the web and in e-mail messages) may use cookies on their site. This is something over which we have no control. NowCards offers various contests, promotions, and surveys to surfers, which may ask for further demographic information. This information is for use by us for tracking and targeting purposes and is stored in our database. While we will never give your email address to third parties, mailing address and demographics may be provided to third parties for advertising or statistical analysis purposes. We also reserve the right to provide any and all data to third parties for the purpose of statistical analysis, data processing, or dealing with abuse of the Site. This site has security measures in place to ensure against the loss, misuse, or alteration of information under our control. NowCards protects the integrity and security of its data by following industry-standard procedures and guidelines. Only key executives and members of the development team at NowCards possess the passwords required to access files requiring security clearances. All NowCards employees are made aware of corporate security policies upon hire, change of position or change of policy. The web pages at nowcards.com and some of the email sent by NowCards contain links to external sites beyond our control. As such, NowCards cannot represent or guarantee the privacy policies of these external sites. Any site linked to the NowCards site may have a Privacy Statement that differs from our own. Please review the privacy statement of any site linked from or to NowCards for more information. From time to time, NowCards may offer the opportunity to sign up to third party offerings, such as other mailing lists. When this is the case, the offerings will be clearly marked as signups for that third party. Signing up for such offerings is completely voluntary and not required for any NowCards services. If the user does not wish to sign up for those offers, the user should simply not submit to them. Any additional information offered or any additional services requested by you, the user, outside of the NowCards domain will be subject to the Privacy Statement within that particular site. NowCards is not responsible for actions by the user outside of the nowcards.com network. If you have any questions regarding the policies of this site or your dealings with this site, please send email to privacy@nowcards.com.